Singapore Pools is Singapore’s legal lottery operator, founded in 1968 a year after the country became independent. Its mission is to provide a legal avenue for betting in Singapore, counter illegal betting syndicates and to channel surplus earnings to benefit the community. The company is also a leader in responsible gambling, having recently been accredited to the World Lottery Association’s highest level of Responsible Gaming framework.

The company operates various sports betting and lottery games including 4D, TOTO, and Singapore Sweep. It has a wide variety of betting options and offers a secure online environment for bettors. Its website is easy to navigate and features a customer support team that can answer questions. It also supports several different payment methods, making it convenient for customers to deposit and withdraw money.

There are many ways to get in touch with Singapore pools, and its customer support agents are available around the clock. You can contact them via email or telephone, and they will be happy to help you. The customer service department is always working to improve its services and ensure that you have a safe and enjoyable experience when betting with the company.

In addition to helping bettors,  data sgp singapore pools also works closely with the government in preventing illegal gambling activities. It has a reputation for being one of the most reliable and trustworthy sports betting sites in the country, and it is licensed by several governing bodies worldwide. It takes responsible gaming seriously and is committed to ensuring that its employees are properly trained to deal with such issues.

To stay competitive, Singapore pools has shifted its business model to become more agile and digitally enabled. Its digitalisation journey has helped it to be more effective in minimising leakage to illegal gambling operators and to maintain strict regulatory standards. It has also allowed it to deliver consistent performance in the face of fluctuating demand during the COVID-19 pandemic, thanks to the use of Oracle Cloud Observability and Management Platform.

Yeo has also spearheaded the digital transformation of Singapore pools’ customer touchpoints, which were traditional counter-service based and in-person when he took over. The company now offers a more modern platform that allows customers to onboard, manage their accounts and place bets from anywhere in the country. It also has an integrated IT system for the charity sector called iShine Cloud, which it launched in 2018 to boost other charities’ productivity and governance by providing them with a suite of solutions that is affordable and accessible to them. During the COVID-19 crisis, iShine Cloud helped keep charities running even as other IT systems shut down or came under strain.